Analyzing Super Bowl Commercials

Matthew·

Advertising

Preview

At a Glance

SubjectAdvertising

Original Prompt

20. Super Bowl Commercial Persuasion Analysis Concept: Media Literacy. Student Tasks: Watch a commercial (teacher plays one) and fill out a sheet analyzing the Target Audience, Persuasive Technique (Bandwagon, Testimonial), and Effectiveness. Grade: 6–9 Why it sells: Released in early Feb; perfect for the Monday after the Super Bowl. Student-only worksheet • No teacher notes included • No answer key included

This learning resource focuses on the analysis of commercial advertisements, specifically those aired during the Super Bowl, to identify and evaluate persuasive techniques employed within them. The document outlines the importance of media literacy, emphasizing the need to critique the crafted messages that influence consumer behavior. Participants learn through definitions of key persuasive strategies such as 'Bandwagon' and 'Testimonial', while also engaging in a structured analysis of selected commercials. They explore how these techniques appeal to different target audiences, assess effectiveness, and consider emotional connections. Additionally, the resource includes a section for critical thinking and self-assessment, promoting a deeper understanding of how commercials can shape perceptions and encourage consumer choices.