This learning resource focuses on helping students identify the primary audience for specific social media posts. Through an 'Audience Detective' strategy, students will learn to analyze language, clues, and values that appeal to different target groups. By engaging with real examples, students will practice discerning the intended audience based on word choice and cultural references. The resource includes interactive exercises where students can apply their analytical skills to various posts, as well as a challenge that asks them to adapt messages for different audiences, reinforcing their understanding of audience engagement in digital communication.