The 'Counter-Marketing Project Lab' is focused on designing an advocacy poster titled 'Not Just Water', aimed at educating peers about the misconceptions surrounding vaping. The project consists of several activities that involve identifying hidden toxins, creating a compelling poster that includes a catchy headline, and incorporating the class motto 'My Health, My Choice' to strengthen the message. Students will also map their message to a specific dimension of the wellness wheel, highlighting how their advocacy supports overall health. The project encourages reflection on peer influence and the importance of making informed choices about wellness, ultimately promoting a drug-free lifestyle among peers.