Crafting a Holiday Marketing Campaign

Allison·

Marketing

Preview

At a Glance

SubjectMarketing

Original Prompt

we are having a virtual day tomorrow there will be no instruction from me and no teamwork since they will all be at home, create a work sheet that takes them 30-45 minutes to complete Mini Marketing Campaign Requirements Each student (or pair) creates a mini marketing campaign for a holiday product or bundle of their choice. They must include: 1. Product or Bundle Choice Choose one: A holiday product (real or imaginary) A bundle they made earlier this week A school-based holiday item A

This learning resource presents a challenge to create a mini holiday marketing campaign for a product of choice, encouraging creativity and strategic thinking within a time limit. It outlines five essential components: selecting a product/service, defining a target market, crafting a marketing message, establishing a promotional strategy, and creating a visual concept. The resource includes workplace skill connections such as decision-making, customer awareness, communication, strategic planning, and creativity. It provides examples and frameworks to help learners understand their customer demographics, the problems their product solves, and effective promotion methods, culminating in a self-assessment checklist and reflection questions to evaluate the campaign.