This lesson focuses on identifying and analyzing symptoms of business inefficiency through the case study of Apex Coffee, which has experienced a significant 15% decline in revenue despite previous growth. Students will engage in activities designed to draw attention to potential inefficiencies affecting customer experience, such as long wait times or product quality issues. The lesson promotes reflective thinking about the dangers of relying on intuition to solve business problems and the importance of employing a structured problem-solving framework to address these challenges effectively.