This resource explores the impact of celebrity endorsements on consumer behavior, specifically through the case study of 'Cloud Sneakers'. It discusses how a famous athlete's social media post can significantly influence public demand by altering tastes towards the product. The document includes activities such as a Think-Pair-Share discussion on how the post affects buyers, followed by a practical graphing task where students must illustrate the shift in demand using demand curves. Additionally, a success criteria checklist is provided to ensure students accurately represent their findings in the graphing exercise.