Jesse Jackson: Voice of Change

Joscelyn·

History

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This learning resource explores the oratory techniques and advocacy of Jesse Jackson, a significant figure in the Civil Rights Movement. It includes a timeline of Jackson’s early life and his engagement with the Southern Christian Leadership Conference (SCLC), focusing on the impact of his leadership and grassroots campaigns. The resource analyzes his rhetorical style, including techniques such as call-and-response, biblical allusions, memorable slogans, and other rhetorical devices like ethos, pathos, and logos. It examines Jackson’s 1984 Democratic National Convention speech, highlighting his persuasive style and the legacy of his work in modern social justice movements. Additionally, the packet encourages students to reflect on Jackson's influence on contemporary advocacy and develop their speechwriting skills using his rhetorical methods.