Persuasion Study Guide

Beverly·

Argumentation

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At a Glance

SubjectArgumentation

This resource is designed to help students master the art of argument by understanding persuasive techniques, components of logical arguments, and concepts of media literacy. The learning objective is for students to demonstrate their comprehension through guided questions and application scenarios. The resource includes sections outlining the basics of arguments—such as claims, facts, opinions, and judgments—along with exercises to practice distinguishing facts from opinions and rewriting opinions as facts. It further introduces the three appeals of persuasion: ethos, pathos, and logos, with examples and analyses of real-world scenarios. Students engage in identifying persuasive techniques, analyzing advertisements, and reviewing common persuasion errors. By the end, they reflect on their learning experience and confidence in using these techniques in writing.