Propaganda in Advertising

Jeffrey·

Propaganda

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At a Glance

SubjectPropaganda

Original Prompt

I want to teach the following lesson to 10th-grade speech students, but they have not learned about the ten major types of propaganda in advertising, so they will need scaffolding. Create a ninety-second commercial or public service announcement (PSA). using CANVA. to promote an original product, service, or public welfare tip. Identify the type of propaganda you will use (i.e. plain folks, celebrity endorsement, glittering generalities, band wagon, card-stacking, etc.). Include appropriate v...

This learning resource focuses on the art of persuasion through propaganda techniques. Students will create a 90-second commercial to promote a product or service using various propaganda methods. The resource outlines key goals and success criteria, covering 10 major techniques including Plain Folks, Celebrity Endorsement, Bandwagon, and more. Additionally, it provides examples of how these techniques are used in modern advertisements, encouraging students to analyze commercials and understand their effectiveness. Through guided annotation, brainstorming, and project steps, students will learn how to produce their own persuasive commercials while reflecting on the impact of their chosen techniques.