Original Promptmake full new unit build — same complete package (slideshow, PBL packet, worksheets, assessments, rubric, teacher guide, NJSLS alignment, and video guide), compressed to 15 × 84-minute periods and re-themed around a product launch for a high school store called FALCON ZONE. Product Launch Simulation: Simulating a product launch gives students a chance to experience the entire marketing process, from conceptualization to execution. Students can develop a new product idea, conduct market researc...
This learning resource is designed to guide students through a simulation that focuses on designing, planning, and pitching a student-run retail experience known as the Falcon Zone. Students will take on key roles within their teams—such as CEO, Design Lead, Marketing Manager, and Finance Specialist—while conducting market research to understand target audiences, student needs, and effective pricing strategies. The resource covers essential elements such as the marketing mix (Product, Price, Place, Promotion), brand identity development, the product lifecycle, and integrated marketing campaigns. It emphasizes collaboration, creativity, and the practical application of marketing concepts in a real-world context, ultimately culminating in a pitch to evaluate understanding and application of learned material.