Olympic Marketing: Global Business Strategy

Metina·

Marketing

Preview

At a Glance

Grade Level10th Grade

SubjectMarketing

Original Prompt

Part I: Select a country and conduct research to find information about its demographics, geographics, and socioeconomic status. Highlight the sports the country’s athletes are competing at the 2026 Winter Olympics. Based on your research, select two sports your country is participating in and describe a product or service that would appeal to that country’s audience. Part II: Create a plan to introduce this product in this new market. Include the four Ps of marketing as well as target market...

The Winter Olympics Marketing Challenge is a comprehensive project designed for students to step into the role of Olympic Marketing Consultants. Over the course of 45-60 minutes, students will utilize laptops or tablets to research a country participating in the 2026 Winter Olympics and create a detailed marketing plan. The challenge encompasses analyzing demographics, socioeconomic indicators, and geographic considerations to inform a marketing strategy based on the four Ps (Product, Price, Place, Promotion). Students will also engage in a 5-minute pitch presentation to illustrate their proposed strategies, enhancing their communication skills and business acumen. This project emphasizes the connection between athletic performance and business opportunities, highlighting the cultural significance of sports marketing on a global stage.