Understanding Human Needs in Marketing

Mehvish·

Marketing

Preview

At a Glance

Grade Level11th Grade

SubjectMarketing

Original Prompt

Maslow heirarchy of needs for marketing

This resource focuses on how companies target basic human needs through advertising. It provides an inquiry prompt regarding the understanding of fundamental human necessities such as survival, safety, belonging, confidence, and goals. The exploration activity involves analyzing three advertisements to determine which human need each one addresses, encouraging students to look for evidence from the ads. The collaborative discussion section promotes sharing insights with a partner, looking for patterns in the targeted needs across advertisements. The guided investigation section features a case study of Coca-Cola's 'Share a Coke' campaign, asking students to analyze the campaign's effectiveness in relation to Maslow’s Hierarchy of Needs. The resource emphasizes the connection between marketing strategies and consumer needs, along with a critical analysis of marketing ethics. Additionally, students are tasked with developing their marketing approaches targeting different levels of Maslow's Hierarchy and planning a presentation to improve existing brand marketing strategies.