Original PromptCreate a high school-level case study assignment for an Art of Persuasion (Business/Marketing) class aligned to NYS CTE Business & Marketing Standards and NBEA Standards.
1. Learning Objectives (include at the top)
Write 1–2 clear, student-friendly learning objectives that use verbs such as:
Identify
Analyze
Explain
Evaluate
Focus on:
Identifying persuasive techniques in marketing
Explaining how persuasion influences consumer decisions
2. Case Study Scenario (Differentiated Literacy Focus)
This learning resource focuses on analyzing persuasive techniques used in marketing campaigns, particularly targeting teenagers through social media. It presents a case study of a fictional scenario involving a sneaker designer’s advertisement, where students are tasked with identifying various marketing strategies such as social proof, authority, scarcity, and urgency. By examining these techniques, students are encouraged to reflect on their psychological impact on consumer behavior, particularly among teens. The resource includes activities for identifying marketing methods, analyzing their effectiveness, and thinking critically about business decisions related to advertising. It aligns with educational standards in business and ELA regarding advertising strategies and textual evidence analysis.