This learning resource guides students through the process of analyzing short media clips, focusing on understanding the core message, target audience, and rhetorical techniques employed. The session aims to equip students with the ability to critically assess media content through various analytical tools such as symbolism, emotional appeal, and framing. A structured thinking routine, 'See-Think-Wonder,' is introduced to facilitate group discussions, helping students articulate visual facts, hypothesize the message and audience, and raise questions about the media's intent. The resource includes specific criteria for a strong analysis, emphasizing the importance of synthesizing findings to argue the effectiveness of the media in persuading its audience. Participants will engage in collaborative discussions, take on different roles within groups, and even tackle a challenge task that explores the impact of altering technical elements on the media's message.