Cambridge Analytica Video Analysis

Chiara·

Digital Ethics

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At a Glance

SubjectDigital Ethics

Original Prompt

Create a speaking and writing activity on this video for c1 leve students The following is a summary of the YouTube video https://www.youtube.com/watch?v=mrnXv-g4yKU: The video explores the controversial data harvesting practices used during the 2016 U.S. Presidential campaign, particularly regarding Facebook data and Cambridge Analytica's role. It starts by referencing a common online quiz that users might have taken in 2014, which appeared harmless but had significant implications for person...

This learning resource focuses on the Cambridge Analytica scandal, exploring the ethical implications of data harvesting and issues of digital privacy. It aims to engage students in critical discussions and persuasive writing exercises that reflect C1-level language skills. The resource covers key vocabulary such as 'Data Harvesting,' 'Psychometric Profiles,' and 'Breach of Trust,' while guiding students through comprehension checks, structured discussions, and critical analyses. Activities emphasize contrasting unethical practices with legitimate academic research, developing arguments about users' responsibilities for data privacy, and formulating positions on government regulations regarding social media data collection. The resource encourages analytical thinking about the political impacts of micro-targeting and the ethical boundaries within data usage.