This learning resource focuses on the concept of data privacy, particularly in relation to online behaviors and the implications of the General Data Protection Regulation (GDPR). It explores the significance of digital footprints left by users online and discusses why companies seek personal data, what they track, and ownership of that data once consent is provided. It outlines the core principles of data privacy, including consent, transparency, and the right to be forgotten. Additionally, it emphasizes the global impact of GDPR, with examples of similar regulations around the world, and the shift towards privacy-first advertising strategies. The resource encourages class discussions on user consent validity and the relationship between data privacy and consumer trust.