Introduction to Digital Storytelling & Audience

Natalie·

Digital Storytelling

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At a Glance

SubjectDigital Storytelling

This teacher guide provides a structured lesson plan focused on digital storytelling and audience analysis tailored for school social media engagement. Designed to take 15 minutes, the lesson includes materials such as access to the school's social media accounts and student laptops/tablets, ensuring that students are ready to participate effectively. The guide emphasizes the importance of creating compelling content that resonates with different target audiences, including prospective students, current students, and alumni, while fostering discussions on what makes content engaging. Students will explore contrasting examples of social media posts, analyze their effectiveness, and engage in group activities that promote critical thinking regarding their school’s digital presence. Key learning targets include understanding audience needs, developing ethical content strategies, and leveraging storytelling to create meaningful connections. The guide also emphasizes foundational ethical principles, including authenticity, diversity, privacy, and accuracy in content creation. Through activities like audience analysis and content strategy challenges, students will gain practical skills that align with school values and enhance their digital communication capabilities.