Original PromptStudents need to create a portfolio of promotional documents that are based a social issue. They will choose the social issues a need to create at least 6 pieces of work, including a poster that promotes awareness about a specific social issue.
This resource focuses on creating a social awareness portfolio that enables students to select a significant social issue and develop a comprehensive campaign aimed at promoting change. The project encourages thorough research into the chosen issue, identifying its scope, root causes, and relevant demographics. Students will learn to define their target audience and craft engaging messaging while planning six promotional documents: a central poster and five supporting pieces. The guide provides detailed success criteria and structured brainstorming exercises to assist students in producing impactful materials that resonate with their audience. Key components include audience profiling, messaging workshops, and design checklists to ensure clarity, engagement, and a strong call to action.