Logo and Tagline Design

Lauren·

Logo Design

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At a Glance

SubjectLogo Design

Original Prompt

create a lesson for creating logos and tag lines for 7th grade

This learning resource focuses on the principles of effective logo design and branding. Students are guided through the process of analyzing well-known logos to understand what makes them memorable, as well as creating their own logos and taglines for a chosen business or organization. The document covers essential concepts like branding, visual identity, and the psychological impact of design elements including color and shape. Additionally, it includes case studies of effective and ineffective branding, vocabulary definitions, and activities that encourage creative thinking and self-reflection in branding strategy. By the end of the resource, students aim to develop a unique logo-tagline combination that reflects the essence of their chosen brand.

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Logo and Tagline Design

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Teaching Tips

Engage with the 'See-Think-Wonder' Activity

Connect Branding Concepts to Real Life

Directs Students to Effective Case Study Analysis

Incorporate Design Psychology into Logo Creation

Foster Autonomy in Client Selection

Utilize Clear Checkpoints for Reflection

Encourage Peer Feedback with Structure

Make Self-Assessment Meaningful