Market Research Overview

Maryam·

Market Research

Preview

At a Glance

SubjectMarket Research

Original Prompt

please create an activity for enterprise and marketing CNAT level 1/2 topic area 2 market research 2.1 purpose of market research make it challanging and include case studies within the worksheet for purpose of market research

This lesson focuses on understanding market research and its critical role in business decision-making. By the end of the lesson, participants will be able to articulate the key purposes of market research, including identifying target markets, understanding customer needs, reducing business risks, and informing marketing strategies. The document explores case studies like Netflix’s data-driven approach and contrasts it with failures such as New Coke, emphasizing the importance of thorough market analysis. It challenges learners to assess business problems and formulate effective market research plans while fostering critical thinking about the risks of over-relying on specific methods.