Original PromptTeachShare Prompt
Create a student worksheet for a high school marketing class activity based on the New Product Development Process. The worksheet should guide students through a group activity where they create a new product using random items brought from home.
Students will be sitting in groups of 3–4 and using the worksheet throughout the entire activity to record their ideas and decisions.
The worksheet should follow the five stages of the New Product Development Process and include cle...
This learning resource focuses on the New Product Development Process through a practical, hands-on project. Students are tasked with forming teams, assigning roles, and utilizing available materials to create an innovative product. The document guides them through five distinct phases: Idea Generation, Product Screening & Selection, Concept Development, Product Development, and Commercialization. Each phase includes specific prompts for brainstorming, evaluating product ideas, creating a prototype, and formulating a marketing strategy. Students will learn to conduct a SWOT analysis, set a pricing strategy, and prepare an effective pitch for their product. This resource is designed to enhance teamwork, creativity, and strategic thinking, ultimately equipping students with essential skills for product innovation.