Omnichannel Deep Dive

Description

This module serves to introduce students to the intricacies of modern distribution, focusing on the retail supply chain. It aims to enhance students' understanding of key concepts such as logistics, e-commerce, distribution channels, and the retail mix—tools utilized to meet customer needs. Through various interactive activities, students will learn to differentiate between multichannel and omnichannel strategies, explore logistical challenges in digital distribution, and recognize the role of first-party data in shaping retail campaigns. The lesson emphasizes the importance of a seamless customer experience across various shopping platforms. Additionally, students will be tasked with designing their own omnichannel strategy for a chosen business, highlighting the integration of different sales channels and its implications for customer satisfaction and business growth.