Original PromptOutcome: 2.9. Project Concept Proposal
Develop a project concept proposal.
Competencies
2.9.1. Identify and incorporate branding strategies.
2.9.2. Determine the scope and purpose of the project.
2.9.3. Determine the target audience, client needs, expected outcomes, objectives, and budget.
2.9.4. Develop a conceptual model and design brief for the project.
2.9.5. Develop a timeline, a communication plan, a task breakdown, costs (e.g., equipment, labor), deliverables, and responsibilities for...
This learning resource outlines a comprehensive project assignment where students will create a concept proposal for a new resort. The project is designed to develop skills in branding strategies, project planning, audience analysis, and professional presentation. It involves five phases: Concept & Brainstorming, Audience & Market Research, Branding & Visual Identity, Planning & Operations, and Final Pitch & Presentation. Students will define the unique vision of the resort, conduct target audience analysis, establish brand identities, draft execution timelines, and design presentation materials. Additionally, students will work on budgeting, persona development, and project management plans while incorporating SMART goals. The resource includes templates for various components, guiding questions for brainstorming, and a checklist for final submission, ensuring a thorough understanding of project evaluation and reflection on the entire development process.