Original PromptStudents act like consultants.
Give:
A struggling café
Poor marketing
Bad reviews
Low sales
Students must:
Identify problems
Create solutions
Suggest promotions
This learning resource focuses on the strategic analysis of a case study involving The Bitter Bean, a local coffee shop facing significant challenges. By the end of this resource, students will learn to analyze operational and marketing failures within a struggling business, using data and evidence to identify key issues. The case highlights critical declines in revenue, customer retention, and ineffective marketing strategies. Following an in-depth exploration of the case, students are tasked with identifying operational and marketing failures, proposing high-impact operational changes, designing a marketing campaign, and considering risk management strategies. With structured tasks, students engage in metacognitive reflection, enhancing their understanding of strategic solutions in a business context.