Young Innovators: Startup Foundations Workbook

Rachna·

Entrepreneurship

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At a Glance

SubjectEntrepreneurship

Original Prompt

Session Topic Learning Outcome Key Activity 1 Introduction to Entrepreneurship & Entrepreneurial Mindset Understand who entrepreneurs are and develop entrepreneurial thinking Identify local entrepreneurs and discuss entrepreneurial traits 2 Problem Identification & Opportunity Spotting Identify real-life problems and potential business opportunities List daily problems and select one business idea 3 Idea Generation & Market Research Learn brainstorming techniques and understand customer needs Ge...

This resource outlines a comprehensive 12-session course designed to guide students through the principles of entrepreneurship. The course aims to help students analyze entrepreneurial concepts through real-world case studies, moving from problem identification to market launch of a business idea. Each session focuses on essential aspects of entrepreneurship, including mindset, market research, business modeling, financial planning, branding, and pitching. Students engage with case studies like Zomato and Nykaa, and complete practical exercises such as market research techniques, financial planning, and creating value propositions. The final sessions culminate in a business plan synthesis, where students present their unique business ideas and pitch for investment or partnership.