Biz Unit 10 Case Study

Kara·

Digital Advertising

Preview

At a Glance

Grade Level9th Grade

SubjectDigital Advertising

Original Prompt

create a case study assignment for students to learn about marketing by calculating the cost of a digital advertising campaign based on a CPM (Cost Per Thousand) impressions

This resource focuses on mastering the concept of CPM (Cost Per Thousand impressions) in digital advertising. It outlines the learning objective to enable students to calculate and analyze the costs of digital advertising campaigns effectively. Key vocabulary terms such as CPM, impressions, and campaigns are defined for clarity. The document introduces the CPM formula and explains how to use it to assess the budget efficiency of advertising campaigns. Through a case study of TechFlow Gaming's ad launch, students learn to apply the formula step-by-step, demonstrating CPM's relevance over merely looking at total cost. The resource includes practice problems and real-world applications where students analyze different campaign options, calculate their CPMs, and make informed decisions based on their analyses. Independent practice encourages critical thinking by evaluating competing brands' advertising strategies and their CPM values, ultimately honing the analytic skills necessary for effective digital marketing management.

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Biz Unit 10 Case Study

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Teaching Tips

Connecting CPM to Real-World Examples

Encouraging Collaborative Learning

Chunking the Information

Incorporating Gamification

Using Visual Examples for Clarity

Scaffolding the Math Steps

Check for Understanding Through Peer Teaching

Fostering Critical Thinking with the Final Analysis

Reflecting on Real Marketing Challenges

Integrating Technology for Data Collection