Original PromptCreate a **20–25 question classroom quiz** based only on the uploaded Digital Advertising slides.
The quiz is for **first-year marketing students who are studying Digital Advertising for the first time**.
The purpose of this quiz is:
* To check students’ prior knowledge before teaching the unit
* To make students curious about Digital Advertising
* To encourage critical thinking and class discussion
* To help students reflect on what they already know or assume
* To make learning fun and i
This diagnostic resource aims to assess students' prior knowledge of digital advertising concepts, strategies, and processes. It consists of multiple-choice questions that require students to select the best answers while providing reasoning or notes to justify their choices. The questions cover various aspects of digital marketing, including the placement of ads within emails, the effectiveness of marketing strategies like geo-marketing and viral campaigns, and the importance of concepts such as A/B testing and visual hierarchy in ad design. Additionally, the document encourages students to reflect on their understanding through sections focusing on true/false statements, yes/no questions on engagement and consumer awareness, and expert judgment on best practices in email marketing. The final parts facilitate synthesis and personal reflection on key concepts related to digital strategies and ethical considerations. Overall, this resource serves as a comprehensive evaluation and introductory tool for the digital advertising unit.