Creating Your PR Pitch

Carley·

Public Relations

Preview

At a Glance

Grade LevelHigher Education

SubjectPublic Relations

Original Prompt

I would like a very specific worksheet please don't stray too far from my requests - informal language 2 A4 pages. headline: creating your PR Pitch. Business name: What makes your business special: What topics are already being talked about in your industry: Creating your story (subheading) - Do you have relevant data? - Have you noticed a trend? - Can you fix a common problem - Is something new about to happen? Where should your story be? (tick a box) -TV -Radio _Print _online -Social M...

This resource focuses on guiding students through the process of creating a compelling public relations (PR) pitch for their business. The learning objective emphasizes the importance of identifying unique selling points (USPs), understanding industry relevance, and crafting strategic headlines and pitch components. The document includes sections on defining the business's identity and USPs, recognizing current industry trends, and formulating relevant stories to engage journalists. Students will brainstorm headlines, outline the story's significance, identify spokespersons, anticipate journalist questions, and consider visual elements to enhance their pitch. Overall, this is a comprehensive guide aimed at equipping students with practical skills for effective PR communication.