Original PromptRebranding a Villain Project Template
Marketing 11: Reputation Recovery Challenge
PROJECT SCENARIO
Your marketing agency has been hired to completely rebrand a famous villain, disliked character, hated object, or misunderstood figure.
Your mission:
Convince the public to see them differently.
You are NOT trying to prove they were secretly “good.”
Instead, you must use:
storytelling
emotional appeal
branding
PR strategy
visual design
persuasion techniques
to improve their public image.
STE...
The Reputation Recovery Challenge is a project aimed at applying branding and public relations strategies to improve the image of a misunderstood figure, whether real, historical, or fictional. Students will take on the role of a high-level Public Relations agency tasked with rebranding a negative public reputation. The project is structured into several steps, starting from selecting a 'villain' figure, analyzing their current public perception, and identifying the core issues causing their negative image. The process continues with establishing a new desired identity, defining the target audience, and creating branding elements such as a slogan, color palette, and logo sketch. Students will also draft a formal PR statement to rebuild trust, propose empathy-building techniques, and create an advertisement plan, including a social media strategy with unique hashtags. Finally, they must prepare for crisis response and present their comprehensive rebranding strategy, including reflections on the effectiveness and alignment with brand values.